reconnaissance:
A survey was conducted on a sample of young and old women in this beautiful textile city, Coimbatore, and the inquiry revealed that there were problems in getting a plain blouse or salwar kameez!
This is the reality ‘a burning problem’ of customers in this sewing industry. When this common problem is carefully studied and an accurate solution is provided, the flow of customers to the Innovator store can be more.
Combustion problems:
1. The first problem is that no one in the industry keeps their promise to deliver custom-made dresses in a timely manner. They are not used to being punctual.
2. Secondly, if the goods are delivered in a timely manner, you will not be completely right about the measurements and fittings.
Hence, “perfectionism and punctuality” are not entirely faithfully embraced. This is the only problem that must be solved to achieve the highest performance in the industry.
Lakshmi Boutique is ready to carry out the functions of a true performer.
Solution:
1. The owner of the shop understood the importance of making the blouses perfectly to embrace the body of the woman in question. The beauty of the salwar kameez lies in the neck design and quality workmanship along with the aesthetics and wearing comforts.
The shop has taken the utmost care in selecting the craftsmen to work on the fabric with all their dedication to bringing them to the desired level of finish.
2. Punctuality is a consequence ‘time management’ through the division of labor. Thus the second problem was also solved by recording the delivery time and establishing a suitable work schedule.
These simple, scientific management techniques have reinforced consumers’ feeling that they are fortunate to have a designer exclusive to them!
They know that ‘Lakshmi Boutique’ is dedicated to satisfying clients’ needs for perfection and precision at regular intervals and in emergencies like events and social functions.
diastolic activity:
Concentrated solutions are expressed in display boards, posters, handbooks and even visiting cards. Catch phrases reveal an advantage to customers.
“Perfect blouses and beautiful salwar kameez in 24 hours!”
Is the catchphrase that brought customers to the counter. They want high quality, custom-made dresses in a timely manner, not always in 24 hours, but in about 3 or 4 days. Service to clients in need based on these promises has become the talk of the town among women.
Major changes:
Let’s start with a specialized “Lakshmi Boutique”. Ladies wear designer. Over time, I changed automatically, not towards diversification, but towards a sharp management factor. Almost all clients ordered their dresses urgently to enjoy the unique service. They can be described as “urgent customers” who are willing to pay extra fees unconsciously.
Thus, the specialization changed towards ‘time management’ Plus “Skillful Custom Tailoring”. This is of course a great advantage for both of them.
The sewing house has taken a place in the hearts of about 800 permanent women in the textile city.
This case study reveals that in a small business too, there may be problems for customers. If you study carefully, we can find some simple but extraordinary solutions. They will bring complete satisfaction to the target customers. With time, customers will stick with the service provider and recommend the store to their friends as well.
Blueprint for success: people problem > critical analysis > solution > strategy implementation > guaranteed success